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SCOTT BURNHAM
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Creative Strategies

Over the course of 30 years I’ve developed some creative strategies that have allowed me to successfully ply my trade around the world. In the lead-up to the release of my latest book, This Could, I am sharing some of the tools and strategies I’ve used over the years to make ideas happen.

When people ask for the recipe—the “how do you do what you do”—question I tell them it is about learning how to create opportunity inside systems. It’s not about being inside or outside a system, or being allowed or denied by the system—it’s about finding the wedge that creates opportunity in the system.

Creative strategies enable you to find opportunity in systems and work with the resources at hand to maximize the impact of what is available to you.

external and internal resources

External and Internal Resources

2022-02-27

By understanding the difference between external and internal resources, we can learn how to increase resources without increasing our consumption reliance on them.Continue Reading

Freelance Writing Portfolio This Could by Scott Burnham

How Two Words Can Create Opportunities

2021-02-26

“This Could…” activates the mind and builds momentum for new ideas, new options, new directions. It creates an expectation that must be delivered upon. Continue Reading

“This is… is no longer tenable.” – Rem Koolhaas

2021-02-02

Looking at situations and resources with “This is” in mind keeps us right where we are. Thinking “This could…” creates the fulcrum point for a more creative, resourceful future.Continue Reading

How to Create Opportunity

Strategy 5: How to Create Opportunity: Assists Win More Games than Goals

2020-03-19

Finding opportunity is everyone’s goal, but learning how to create opportunity will result in more goals for everyone.Continue Reading

Find New Opportunities

Strategy 4: Find New Opportunities by Reframing Your Offering

2020-03-19

When times are tough, you can find new opportunities by describing your skill set and the value you offer a different way.Continue Reading

Minimal Viable Project

Strategy 3: Focus on the Minimal Viable Project

2020-03-18

When the “best. idea. ever.” comes along, don’t risk it all on a big rollout. Identify the Minimal Viable Project needed to communicate the concept and lay the foundation for the next version. Continue Reading

Create Space within Limitations

Strategy 2: Create Space Within Limitations

2020-03-17

Every space provides two resources: its physical parameters and its axis of experience. In order to create space within limitations, we must rely on the latter. Continue Reading

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