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Posts (Page 2)

Freelance Writing Portfolio This Could by Scott Burnham

How Two Words Can Create Opportunities

2021-02-26

“This Could…” activates the mind and builds momentum for new ideas, new options, new directions. It creates an expectation that must be delivered upon. Continue Reading

“This is… is no longer tenable.” – Rem Koolhaas

2021-02-02

Looking at situations and resources with “This is” in mind keeps us right where we are. Thinking “This could…” creates the fulcrum point for a more creative, resourceful future.Continue Reading

How to Create Opportunity

Strategy 5: How to Create Opportunity: Assists Win More Games than Goals

2020-03-19

Finding opportunity is everyone’s goal, but learning how to create opportunity will result in more goals for everyone.Continue Reading

Find New Opportunities

Strategy 4: Find New Opportunities by Reframing Your Offering

2020-03-19

When times are tough, you can find new opportunities by describing your skill set and the value you offer a different way.Continue Reading

Minimal Viable Project

Strategy 3: Focus on the Minimal Viable Project

2020-03-18

When the “best. idea. ever.” comes along, don’t risk it all on a big rollout. Identify the Minimal Viable Project needed to communicate the concept and lay the foundation for the next version. Continue Reading

Create Space within Limitations

Strategy 2: Create Space Within Limitations

2020-03-17

Every space provides two resources: its physical parameters and its axis of experience. In order to create space within limitations, we must rely on the latter. Continue Reading

Make Ideas for the Public Realm Happen

Strategy 1: Make Ideas Happen by Leveraging the City’s Allowances

2020-03-17

Many great ideas for the public realm have been defeated by the notion of “getting permission” before they’ve had a chance to come to life. Here are three methods for bringing ideas to life in the city.Continue Reading

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