Projects
A selected portfolio of my work and projects in recent years.
Trust Design | Amsterdam
Trust Design is a project I created and am directing for Premsela Platform for Design and Fashion in Amsterdam. It is an exploration of how Transparency, Relevance, Understanding, Sustainability and Traceability have become essential design ingredients in our future relationship with design, and where open and local design cultures are explored for answers to global questions. For more information on Trust Design, visit the project website at trustdesign.nl. Project Dates: ongoing.
Urban Play | Amsterdam
Urban Play is a project I created for the city of Amsterdam in collaboration with Droog Design, which explores open approaches to design and creativity in the city.
From September to December 2008, the IJ waterfront area of Amsterdam was transformed into a creative playground where people could interact, alter and rework a series of design installations. To use a software analogy, the designs were installed in version 1.0, and it was up to the public to develop them into version 2 through individual and collective creative intervention.
In its most simple terms, the concept I created was this: instead of taking the usual approach towards urban design, in which objects and areas are created to prevent alteration and intervention by the public, what if we created a series of urban design which invited it? I worked with a team of 12 designers and architects from around the world, including Stefan Sagmeister, Marti Guixe, NL Architects, Korea’s Nothing Design Group, India’s Gunjan Gupta, and Argentina’s Designo-Patagonia, among others. The event was massively popular in Amsterdam and generated a vast amount of global media coverage.
You can see more images from Urban Play here and read more about the project here.
Project Dates: September – December 2008.
Designing Inspiration | London
Nissan Design Europe brought me on board as Creative Director for the London leg of their Nissan Cube launch activity to explore design, the city, and inspiration. Thus was born the Designing Inspiration series. Designing Inspiration included a series of video profiles of key London creatives exploring London and detailing the places that have inspired them over the years; an event series where designers, artists, comedians, architects were asked to invite those who inspired them to speak on the night, creating a sort of tag-team event series. Project Dates: Autumn 2009.
Montreal Biennale | Montreal
I created the strategy and developed the concept for the 2009 edition of the Montreal Biennale: Open Culture. Open Culture was structured to bring an open source creative approach to the tired format of biennials. In this case, the artist was not the sole and final author of the work, but merely the catalyst for the public to then take over and produce the final work. Project Dates: autumn 2007 – summer 2008.
Urbis: Centre for Urban Culture | Manchester
From 2003-2006 I was Creative Director for Urbis, Centre for Urban Culture in Manchester, UK. Launched in 2002 as a static visitor attraction devoted to the spectacle of the city, I was brought in to create new strategies for the way forward and offer some creative direction that would revitalise the institution. There are many measures of the success I brought about at Urbis, but one of my favourites comes from the The Guardian newspaper. A month prior to my arrival they wrote that the failing Urbis “might one day make a nice block of flats.” Two years after my arrival they wrote that I had transformed the insitution into “an intellectual powerhouse that explores modern urban environments with creative flair.” Below are some of the projects I did at Urbis that brought us to that point. Project Dates: June 2003 – July 2006.
SuperCity | Urbis, Manchester
I created and directed SuperCity in 2005 with famed British Architect Will Alsop to completely re-think the future of the city, using a linear stretch of former industrial cities across the north of England as starting points for what the future could be. We explored vertical farming, linear megacities, new modes of transportation, industrial production, and a variety of other topics inspired by applying the simple motivator “what if…” to many of the problems facing cities today.
It was a massive undertaking, involving everything from supersized architectural models and videos exploring future scenarios to video games created for children so they could shape future cities according to their own desires. Along transportation routes in the north of England posters were installed, each detailing a different scenario of future life in the city if we changed things, and public talks and workshops were held to generate a wide range of discourse amongst the public.
One of the most inspiring and unexpected outcomes of the project is that the concept began inspiring others, and suddenly parallel projects began appearing working with the project’s concepts. Exhibitions were held in other galleries showcasing work by artists who lived “in the SuperCity”, and a personal favourite is that a compilation album was released named after the project. Project Dates: Spring 2005.
Urban Oasis | Urbis, Manchester
Urban Oasis was created by the Office for Subversive Architecture (OSA) as part of a wider portfolio of urban intervention projects I was directing. I was getting frustrated with so many urban areas in need of improvement, but cities unable to do anything because of the cost of regenerating areas. This was the beginning of many “urban acupuncture” projects, in which transformations could be quick, cheap, and instantly rewarding for the people who use the space. OSA was an early proponent of this approach, championed later by Rebar and many others. It’s been a pleasure to work with them all. Project Dates: Summer 2005.
Ill Communication | Urbis, Manchester
It seems almost commonplace now, but doing a massive street art exhibition in 2004 could get you in a lot of trouble, as I found out. At the time, Ill Communication was the largest street art exhibition ever done in the UK. We flew in 10 of the world’s best street artists, let them into a 500 square meter space filled with supplies and white walls, and said we’d be back in a week to see how things were going…
The artists we invited have now become legendary names in the scene: Swoon from New York, Os Gemeos from Sao Paulo, Dave Kinsey from Los Angeles, Kami and Sasu from Tokyo, Fakso from Milan, Loomit from Munich, Dave Ellis from New York, Marok from Berlin, and Influenza from Rotterdam. The work they created remains among some of the best I’ve ever seen. And yes, I’m partial, but even Wooster Collective referred to the show as one of the ‘seminal’ street art shows ever done.
Oh yeah – the ‘getting in trouble’ part… after a wild launch party, I was woken up by a call from my assistant who told me that there were calls for my resignation on the BBC and articles appearing on the BBC website attacking the show as well. What followed was 36 hours of intense media attention – dozens of interviews, TV appearances, and general insanity. But the lesson always remains the same – if you want something to become hugely popular, try to close it down. Nothing makes people want to see it more. The opening day of the show had a decent turnout. After the media storm, there were queues waiting to get in. Project Dates: Summer 2004.
Peter Saville At Home | Urbis, Manchester
I was very pleased to bring The Peter Saville Show to Urbis in 2004, offering a full retrospective of his work for the first time in his home city of Manchester. But as always, I wanted to also do something big and bold in the city. So Peter Saville and I created the At Home project to turn the streets of Manchester into a gallery space. Across the city Saville curated a series of billboards with designs, phrases and ephemera that had inspired him early in his career, ultimately returning the visual inspirations back to the city. Project Dates: Spring 2004.
I Thought About You | Barcelona
In 2002, the city of Barcelona hosted the International AIDS Conference and wanted a project that would communicate the impact of AIDS on the city in a more unusual way than the usual poster campaign, so they asked me for some ideas.
I went to Barcelona and started a media campaign that asked the city the following:
“Think of someone you know who has been lost to AIDS.”
“Think of a specific memory of that person.”
“Where did that memory take place?”
“Please share those memories with us.”
Each memory was placed on a plaque, and overnight on the eve of the conference, each plaque which described a memory of a person lost to AIDS was installed in the exact location where that memory happened. As people woke up and went about their day in Barcelona the next day, the city itself began to share the memories it stored. A bus stop where someone had their first kiss, a bench where someone first told someone they loved them…
That was I Thought About You. Project Dates: Summer 2002.
















