If there are two things I love, it’s serendipity and clever urban interventions. As I was working on my Urban Guide for Alternate Use today the two came together when Collective CC in Lisbon sent me some images of their latest intervention, Senioritas.
As most who live in or visit Lisbon and most southern European cities will know from experience, there exists an eagle-eyed population of women who spend their days keeping watch over the street outside their window, one phone call away from reporting any wayward activity to the police – in effect, functioning as an alternate version of CCTV in these neighbourhoods. So within Collective CC’s intervention – in addition to the clever re-contextualization of the role these women serve – is another great visual joke. The signs that Collective CC has secretively placed beneath these women’s windows is a perfect copy of the omnipresent Securitas security/CCTV company visual identity.
There’s nothing about this project that isn’t superb. Well done, guys, and thanks for sharing.