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News and jet-lagged commentary on creative strategies, concepts and solutions for design, urban and creative economy opportunities worldwide.
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Economic Crisis = Opportunity via Firefox
Posted on April 16, 2009
Filed Under creative strategies, ideas | 3 Comments
As someone who is involved in a number of initiatives to use the economic crisis as a catalyst for creating opportunity, the first thing I tell people is to change perspective on how you view this period of time. Leo Burnett Lisbon has taken things one step further, creating a Firefox plugin which scans the web content you’re reading and literally replaces the word “crisis” with “opportunity”. As they say within the plugin:
Discouraged by all the talk of economic crisis? Well, with this plugin enabled, your news will now be brimming with with tales of optimism:
The plugin is only available for Firefox, and is available in Portuguese, English and Spanish. It can be downloaded directly from the Firefox add-ons page here. (Of course, once you install the plugin, this post will make no sense whatsoever. Oh, the irony…)
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The plug-in is also aviailable in more than 10 lenguages, till now. We imporove a new lenguage every day.
Thanks for spread the word.
[...] [via Scott Burnham] [...]
Smart & optimistic! I like it