The excellent poster hack turning the ad into a Photoshop palette, above, by Mr. Tailon, Baveux Prod., Kone & Epoxy in Berlin has been getting a lot of play in recent days, and rightly so. Seeing it reminded me of the transformative power that a good poster/advertising hack holds, so I thought I’d take the opportunity to run-down what I consider to be the best poster hacks done in recent years. Disclaimer: this is a small and unique subset of poster/billboard hacks, where the original print/poster isn’t physically remixed or manipulated – for those hacks, the true masters are CutUp Collective and to a lesser extent, Billboard Liberation Front, and Poster Boy among others. But there’s something wonderfully simple and direct about paste-ups and stickers that transform the commercial vehicle of the advertisement, so strap in:
1. Photoshop Palette (by FTW Crew: Mr. Tailon, Baveux Prod., Kone & Epoxy)
More can be found here, and on each of the artist’s flickr sets:
2. Pop-Down Project (by F!L___)
“On the Internet, getting rid of unsolicited pop-ups is pretty easy. In real life, things are a tad more complicated. The Pop-Down Project aims at symbolically restoring everyone’s right to non-exposure: Just stick a “Close window” button on any public space pollution.” – Pop-Down Project
3. Citation Needed (numerous)
A superb hack drawing from Wikipedia culture and commenting on the boastful yet unqualified credentials ads attribute to themselves.
4. Docteur Gecko’s lightbox poster hacks
An old one, but a classic. Docteur Gecko‘s lightbox hacks, in which he slips an alternate transparency behind the advert – by day, normal advert. By night, when the lamps beneath turn on…
5. The Bubble Project (Ji Lee)
Ji Lee’s Bubble Project needs no introduction, but certainly deserves a place on this list. It was an honour to work with him on this in Amsterdam.
6. Image Missing (unknown)
Another classic playing with the absence of an image in the city’s visual landscape while referencing old school web icons.